The 2011 Independent Global Capital Markets survey completed by the world's most senior corporate and financial decision makers identifies The Banker is the most-read monthly publication.
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The Banker is the number one global monthly:
| Rank | Title | Total | |||||||||||||||||||||||||||||||||||||||||||
| 1 | The Banker | 18% | |||||||||||||||||||||||||||||||||||||||||||
| 2 | Bloomberg Markets | 16% | |||||||||||||||||||||||||||||||||||||||||||
| 3 | Euromoney | 14% | |||||||||||||||||||||||||||||||||||||||||||
| 4 | Institutional Investor | 10% |
The Banker is the number one monthly in global banks/financial institutions:
| Rank | Title | Total | |||||||||||||||||||||||||||||||||||||||||||
| 1 | The Banker | 24% | |||||||||||||||||||||||||||||||||||||||||||
| 2 | Bloomberg Markets | 17% | |||||||||||||||||||||||||||||||||||||||||||
| 3 | Euromoney | 15% | |||||||||||||||||||||||||||||||||||||||||||
| 4 | Institutional Investor | 9% |
The Banker is the number one monthly in EMEA
| Rank | Title | Total | |||||||||||||||||||||||||||||||||||||||||||
| 1 | The Banker | 19% | |||||||||||||||||||||||||||||||||||||||||||
| 2 | Euromoney | 18% | |||||||||||||||||||||||||||||||||||||||||||
| 3 | Bloomberg Markets | 14% | |||||||||||||||||||||||||||||||||||||||||||
| 4 | Institutional Investor | 8% |
The Banker is the number one monthly in Emerging Markets
| Rank | Title | Total | |||||||||||||||||||||||||||||||||||||||||||
| 1 | The Banker | 29% | |||||||||||||||||||||||||||||||||||||||||||
| 2 | Bloomberg Markets | 21% | |||||||||||||||||||||||||||||||||||||||||||
| 3 | Euromoney | 21% | |||||||||||||||||||||||||||||||||||||||||||
| 4 | Institutional Investor | 10% |
The Banker is number four globally among all titles (behind the Financial Times, Wall Street Journal and the Economist, and is in the top three in Americas.
Survey Universe
The survey covers 10,619 senior individuals in the 37 countries listed below in two groups:
- the Heads of Finance and Treasurers in 2,071 Large Organisations (a total of 3,864 individuals)
- senior individuals in Banks and Financial Institutions which provide corporate financial services such as loans, treasury, M & A or strategic advice (6,755 individuals).
In these turbulent times, The Banker continues to set the benchmark, and is the C-suite choice in Capital Markets.
The Banker franchise boasts a diverse content offering both online and in print – contact us today to discuss the most cost-effective solution for your marketing needs.
Adrian Northey - International Sales Manager
Tel: +44(0)20 7775 6333 Email: adrian.northey@ft.com
Subscribe to The Banker today and discover why it is the leading monthly in global capital markets.
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