Parveen Bansal talks to Mr Andreas Treichl, CEO of Erste Bank, to learn how and why the bank spread its wings across central Europe.

Founded in Austria in 1819 by a Catholic priest to help devout people save money for difficult times, Erste Bank today is home to the savings of around 12 million customers across central Europe.

“When we went public in 1997, we set several targets, one of which was to become the leading retail banking service provider in the region,” says CEO Andreas Treichl.

The bank is already benefiting from the unusual decision in 1990 to focus on retail banking in central Europe.

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