Not many people know but Rabobank is Europe’s biggest internet bank. Micheal Imeson explains how the Dutch bank is building on this, while striving to maintain its dominance in other sectors.

A small, unpaid army is at work in the Netherlands. A band of 40-50 men and women – all Rabobank pensioners – are targeting old people’s homes throughout the country. Their mission: to recruit as many elderly people as possible to the bank’s internet service. Their tactics: to be invited to care homes to teach residents en masse how to use computers, surf the web and make the most of internet banking.

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