In many parts of the world, the global economy is being driven as much by trade in information, ideas and services,as by trade in physical goods. Organisations that were able to achieve success and predominance through sheer productivity and massive scale are now fewer and far between. Increasingly, it is the ability to think laterally, to operate on an agile basis, to react to global trends quickly and, above all, to innovate that will determine the sustainability of an organisation in future.

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