Section 6: Analytics: The Power to Know

Analytics has opened up the world to new possibilities and consumers’ expectations are changing. Banks must adapt in the post-crisis environment by looking at their customers more closely and using data to gain further insights.

Jim Davis, SAS’s chief marketing officer, argues that customer behaviour is changing, but new marketing technologies are available for banks to better target their customers and improve relationships.
Chris Swecker, an independent consultant at Swecker Enterprises, says data is key for banks to protect themselves and their clients from fraudulent activities.

Myron Scholes, Nobel Laureate, and Alastair Sim, SAS’s senior director of marketing, reveal that risk management remains high on banks executives’ minds. They also discuss new approaches to traditional techniques.

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