Interaction with customers is a vital part of a bank’s business. Now more than ever, banks need to be proactive in engaging their customers using multi-distribution channels to ensure the future of their businesses.

Werner Kreutzmann, partner, and Johan Bergström, senior manager at BearingPoint, explain how the future of retail banking is changing, while Gabriele Höhler, partner, and Dr Robert Bosch, senior manager at BearingPoint, examine how social networking tools can be beneficial for banks.

Jürgen Lux, partner, Ulrich Schniertshauer, director, and Erik Becker, manager at BearingPoint, outline new liquidity parameters facing banks, while Philippe Auther, partner at BearingPoint, argues that banks in developed markets can learn from their emerging-market counterparts.

Traditional retail banks have much to learn from retailers, writes David Haigh, chief executive of Brand Finance, while Metro Bank CEO Craig Donaldson’s mission is to give consumers what they want – a better customer experience.

How to Run a Bank 2011  is your comprehensive guide, available for only £45 / €54 / $72  - an essential resource for senior management around the globe.

Order your copy of How To Run A Bank online today , or call +44(0)1858 438 417 .

For further information and to order multiple copies  of How To Run A Bank, please contact our Customer Services Manager on +44(0)20 7775 6256 .