GCMS 2011

The 2011 Independent Global Capital Markets survey completed by the world's most senior corporate and financial decision makers identifies The Banker is the most-read monthly publication.

   

The Banker is an essential read for market participants, as the results reveal The Banker is the number one read:

  • Globally
  • Banks and financial institutions
  • Capital markets
         
  • EMEA
  • Emerging Markets
  • Asia/Pacific
                                                                 
     

The Banker is the number one global monthly:

Rank   Title   Total                                                                                  
1   The Banker   18%                                                                                  
2   Bloomberg Markets   16%                                                                                  
3   Euromoney   14%                                                                                  
4   Institutional Investor   10%                                                                                  
 

The Banker is the number one monthly in global banks/financial institutions:

Rank   Title   Total                                                                                  
1   The Banker   24%                                                                                  
2   Bloomberg Markets   17%                                                                                  
3   Euromoney   15%                                                                                  
4   Institutional Investor   9%                                                                                  
 

The Banker is the number one monthly in EMEA

Rank   Title   Total                                                                                  
1   The Banker   19%                                                                                  
2   Euromoney   18%                                                                                  
3   Bloomberg Markets   14%                                                                                  
4   Institutional Investor   8%                                                                                  
 

The Banker is the number one monthly in Emerging Markets

Rank   Title   Total                                                                                  
1   The Banker   29%                                                                                  
2   Bloomberg Markets   21%                                                                                  
3   Euromoney   21%                                                                                  
4   Institutional Investor   10%                                                                                  

The Banker is number four globally among all titles (behind the Financial Times, Wall Street Journal and the Economist, and is in the top three in Americas.

 

Survey Universe

The survey covers 10,619 senior individuals in the 37 countries listed below in two groups:

  • the Heads of Finance and Treasurers in 2,071 Large Organisations (a total of 3,864 individuals)
  • senior individuals in Banks and Financial Institutions which provide corporate financial services such as loans, treasury, M & A or strategic advice (6,755 individuals).

In these turbulent times, The Banker continues to set the benchmark, and is the C-suite choice in Capital Markets.

The Banker franchise boasts a diverse content offering both online and in print – contact us today to discuss the most cost-effective solution for your marketing needs.

Adrian Northey - International Sales Manager

Tel: +44(0)20 7775 6333    Email: adrian.northey@ft.com

Subscribe to The Banker today and discover why it is the leading monthly in global capital markets. 

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