Rudi Collin, head of digital transformation for corporate and institutional banking (CIB) at BNP Paribas, took up his position a year ago with a mandate to lead the digital transformation of the global markets group within the CIB division. In January his remit was extended to the whole division.
“The idea of quick design, developing, testing and adapting products and services while involving clients – this is a fundamental paradigm shift in the development of commercial applications,” he says. “CIB in general still needs to learn from retail and e-commerce, for example, in embracing this new paradigm.”
