Natasha Kyprianides has devoted much of her 17-year career in banking to digital disruption. She rejoined Hellenic Bank two-and-a-half years ago to lead its digital banking and innovation operations, with a mandate to transform the customer-facing digital channels of the Cypriot bank.
“I put together the bank’s digital vision and, consequently, the digital strategy that we keep iterating. The main objective is to take the bank in an omni-channel direction, initially with a mobile-first approach and now we are looking at an application programming interface [API]-first approach,” she explains.
