NCR, the leading global supplier of ATMs, has launched a software solution in the UK that enables financial institutions to run customer relationship management (CRM) campaigns through the channel. Known as APTRA Relate, the software also allows customers to personalise their ATM transactions and obtain information at the ATM, such as home insurance renewal dates. Banks in the US, the Netherlands and Singapore have trialled the application, which links the ATM network to bank databases. Communications over the ATM channel can be managed at a fraction of the cost of direct mail and acceptance levels at two major US banks on pre-approved credit card offers made at the ATM were more than 30% higher than the mailed offer.
