Fraudsters have begun exploiting account-holders’ trust in their financial institutions and the online channel. A report from anti-fraud and security solutions provider Cyota, Financial Institutions Email Fraud Survey 2004, shows that 75% of account holders are now less likely to respond to e-mail from their banks and more than 65% are less likely to sign up or continue to use their banks’ online service. Only 30% of respondents expressed a high level of confidence that they could distinguish between a real e-mail and a fraudulent one.