One novelty used to lure tourists back to Saint Lucia, in the face of the global recession, has been a publicity campaign showing the beauty of the island's landscape, launched on the back of a popular US-based reality television series, 'The Bachelor', which filmed two episodes in the Caribbean island country.
"It really did work. So much so that up until September this year we are projecting an increase in visitor arrivals of 15% over last year," - a significantly better recovery in the tourism sector than experienced in most other Caribbean destinations, says Isaac Anthony, the permanent secretary of Saint Lucia's Finance Ministry.
