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AmericasNovember 1 2017

The new age of Santander

Spain's Santander is moving into a new era as it targets larger earnings, improved customer loyalty and stronger governance. Silvia Pavoni looks at how the 160-year-old institution is planning to progress from a position of strength.
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Since 1857, when it was founded in the coastal northern Spanish city from which it took its name, Santander has grown domestically and internationally to take leading positions in 10 core markets, spanning from Chile in the southern cone of South America to the UK in northern Europe, serving a total of 131 million customers.

Santander’s most recent acquisition – the takeover of Banco Popular in June – is set to consolidate further its position as dominant leader of the Spanish market. With a price tag of a symbolic €1, the takeover of the troubled competitor was “the best deal in Santander’s history”, according to Davide Serra, CEO of hedge fund Algebris.

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Silvia Pavoni is editor in chief of The Banker. Silvia also serves as an advisory board member for the Women of the Future Programme and for the European Risk Management Council, and is part of the London council of non-profit WILL, Women in Leadership in Latin America. In 2019, she was awarded an honorary fellowship by City University of London.
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