Q: Why is Agricultural Bank of China [ABC] increasing its focus on the county level?
A: Serving China's agriculture, rural areas and farmers area – known as ‘sannong’ – is one of ABC’s fundamental aims, and we are committed to becoming a premier bank focusing on both the sannong as well as [what is known as] the county areas. There are two banking philosophies we have adhered to regarding the county areas. First, the objective is to serve the real economy. Second, our business operation has to be strictly in line with commercial principles. In other words, we are blazing a new trail now by supporting sannong with an innovative and sustainable banking model.
