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Asia-PacificApril 3 2005

HSBC seeks small fry to land big profits

HSBC in India is preparing for an expected boom in the SME sector by targeting smaller businesses that have growth potential. Kala Rao reports from Mumbai.No customer is too small for HSBC, says Subir Mehra, who heads the bank’s small and medium-sized enterprise (SME) business in India. That is what prompted it to mine its retail banking customers in India, looking for small businesses that are poised to grow dramatically in a fast-expanding economy.
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The bank uses a simple benchmark to identify an SME customer: annual sales of less than Rs500m.

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