Bulgarian bank headquarters tend to be discreetly located in well-tended backstreets, as if trying not to draw attention to themselves. The Bulbank Building is a notable exception: it is a Sofia landmark. And, from his capacious offices, management board chairman Levon Hampartzoumian has a bird’s eye view of the nation’s capital.
Bulbank is big and about to become bigger in the wake of the merger between its parent company, UniCredit, and Austrian HVB. In Bulgaria, that means three-way nuptials between Bulbank, HVB subsidiaries HVB Biochim and Hebros that will be, by any standards, a substantial exercise in rebranding and consolidation and one that competitors will watch closely.
