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WorldApril 1 2014

Cracking the Indonesia code

The fourth most populous country in the world. A fast-growing economy. A rapidly rising middle class. A huge unbanked population. There is little wonder that domestic and international lenders are focusing on getting their Indonesia strategy just right given the potential rewards on offer, but penetrating this vast archipelago is no easy task.
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Cracking the Indonesia code

Indonesia is one of south-east Asia’s fastest growing economies, but its banking market is still in the embryonic stage, with sectors from investment banking through to microfinance shallowly penetrated. This means, however, that the vast Indonesian archipelago presents foreign and local banks alike with strong growth opportunities.  

While headline economic growth in Indonesia may slow in 2014, with predictions of gross domestic product growth varying from Citi expecting 5.3% to local bank Danamon predicting a more sedate 2.9%, the country's longer term growth prospects are more impressive, with the emergence of a middle class set to drive growth for years to come.

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