Share the article
twitter-iconcopy-link-iconprint-icon
share-icon
WorldSeptember 1 2014

Kenyan banks look to crash M-Pesa’s party

Kenya’s Equity Bank is determined to launch a new mobile banking product that has the potential to shake up an industry dominated by the creator of M-Pesa, Safaricom. Experts say that while Equity could present serious long-term competition for Safaricom, it has its work cut out. 
Share the article
twitter-iconcopy-link-iconprint-icon
share-icon
Kenyan banks look to crash M-Pesa’s party

At the end of July this year, the Communications Authority of Kenya (CAK) allowed Equity Bank, Kenya’s second largest bank by assets, to launch a new mobile banking product in partnership with Indian telecoms firm Bharti Airtel, which operates in Kenya. Equity Bank will be able to offer customers a sim card tied to Bharti Airtel and from which they will be able to access a range of banking services, including making requests for loans.

“Plans are at an advanced stage,” says Adil El Youseffi, Airtel Kenya’s chief executive. “The bank is currently testing the services with its staff, with an expected launch to its customers this year.

To continue reading, join our community and benefit from

  • In-depth coverage across key markets
  • Comments from financial leaders and policymakers worldwide
  • Regional/country bank rankings and awards
Activate your free trial