Competition is heating up for a share of Brunei’s consumer finance market. Simon Montlake talks to local banks and foreign entrants about their strategies. Newcomers to Brunei might be surprised to find that its small but affluent population of 340,000 is serviced by no fewer than nine domestic and foreign banks. In a country roughly the size of the US state of Delaware, a branch is never too far away, with some staying open until 10pm on weekdays for late-night transactions.

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