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Western EuropeApril 1 2007

Banesto: a guinea pig for new ideas

Banesto is 89% owned by Santander and is run as a quasi-autonomous entity. Banesto’s small size relative to its parent ensures that it can be used as “a trial bank or a laboratory” for new technology and as a business model, which (if successful) can then be implemented across the group, chairman Ana Patricia Botín, told The Banker in a past interview.
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That scenario has not changed. As a result, Banesto has the Partenon core system plus the user-friendly Alhambra portal architecture. Santander branches do not have the latter yet.

José María Suárez, the director of a Banesto branch in Madrid’s upscale Barrio de Salamanca (where six of the eight staff work in sales), showed The Banker the system. What stood out was how easy it was to see and understand the huge amount of information pertaining to a customer, unlike many customer relationship management systems.

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