In The Banker’s Top 500 Banking Brands ranking for 2012 (see February issue), Akbank is the highest rated Turkish bank, in 96th place. New chief executive Hakan Binbaşgil attended January's conference in London to launch the ranking and explained the transformation that has taken place at Akbank over the past 10 years.
“We changed almost everything,” said Mr Binbaşgil. “We redesigned the retail branches, we started to communicate more with our customers, we launched commercial, corporate and private banking branches. We started youth banking.
