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Digital journeysSeptember 1 2011

Why banks must protect the value of customer relationships

As 'physical' relationships between banks and customers dwindle in favour of more remote interactions via online, mobile or ATM channels, the banks that master their multichannel offering will be the ones to thrive.
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Why banks must protect the value of customer relationshipsRoberto Nicastro

This is a challenging period for banks, as they continue to face uncertainty in the capital markets, constant pressure on their margins, a tighter regulatory environment, increasing demands on capital and a decline in customer trust. And new challenges are becoming evident.

Universal banks are experiencing a dramatic change to their interactions with customers – a change that is undermining the good, old-fashioned distribution model, which was built on a strong network of neighbourhood branches and enduring customer relationships that revolved around branch personnel.

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