Retail customers have adopted digital banking services en masse during the Covid-19 pandemic, as high street branches remained closed and cash transactions have plummeted. Many banks are re-thinking their digital strategy as a result.
A new era in retail digital sales for CEE banks
This special report explores how central and eastern European (CEE) banking groups are ramping up their digital sales channels, improving customer onboarding processes and removing friction from the customer journey. The Banker investigates the current challenges banks face, in light of the mass move to digital channels during the Covid-19 pandemic, and interviews leading banks to uncover best practices as they look to expand their share of wallet and compete with the new challengers in the market. The special report is in association with Backbase but independently edited.
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The move to digital: driving sales for retail banks in CEE
May 4, 2021With more customers switching to digital banking services during Covid-19, how can banks improve their onboarding processes and deliver seamless customer journeys? Five experts discuss best practices to improve retail banking digital sales.
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Backbase CEO urges banks to embrace digital shift
May 4, 2021The CEO of Backbase, an engagement banking platform provider, on removing friction from the customer journey and surfacing the right customer data to empower staff in the digital sales cycle.
