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Digital journeysDecember 1 2016

Barclays Africa takes a different approach to data

Barclays Africa is on a transformation track, focused on making data analytics available to the whole organisation, as Yasaman Hadjibashi, its chief data officer, explains to Joy Macknight.
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Not quite two years into her current role, Yasaman Hadjibashi, chief data officer (CDO) at Barclays Africa Group, is shaking things up. She is leading a data transformation initiative for the continent, focusing on “intelligent banking” and hyper-personalised customer experiences. “We are using big data and machine-learning capabilities to solve problems for our clients across different business units, from retail through to corporate and investment banking,” she says.

Ms Hadjibashi believes that the bank’s approach to data is fundamentally different from other financial institutions. “When I read about data projects in the financial services industry, especially large banks, they refer to traditional data management in payments, governance, compliance and regulatory reporting,” she says. “Instead, I decided to start with the customer and identify specific areas that will make a difference to them.”

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Joy Macknight is the editor of The Banker. She joined the publication in 2015 as transaction banking and technology editor. Previously, she was features editor at Profit & Loss, editorial director at Treasury Today and editor at gtnews. She also worked as a staff writer on Banking Technology and IBM Computer Today, as well as a freelancer on Computer Weekly. She has a BSc from the University of Victoria, Canada.
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