Cryptocurrencies and blockchain – the world of decentralised finance (DeFi) – can be an intimidating place. It is filled with evangelists with firm beliefs that our traditional institutions are no longer fit for purpose and a DeFi world is the future. These evangelists, bitcoin miners and crypto investors would rather die on the hill they are holding onto for dear life than adhere to old fashioned ideas of wealth management and long-term investments. This community prides itself as outside the traditional financial ecosystem, despite the regulatory interest and various central bank projects to develop digital money. This is also the world where financial advisor, consultant and investor Bridget Greenwood saw her future.
Having left a job as a financial advisor in the early 2000s, finding it very difficult to combine a career with motherhood, Ms Greenwood also felt that a collective lack of trust in incumbent financial institutions emerged as a result of the 2008 financial crisis.
