The buzz of big data has swept the banking industry, but there are many companies that were doing it long before it was even known by that name.
FICO is one such company, which has been using data to predict behaviour since the 1950s. Its FICO Score determines the fate of many lending decisions in the US: consumers with a high FICO Score can borrow more at a lower rate, while those with a low score will do their best to improve it.