With disruption picking up pace in the banking industry, one of SEB’s responses was to launch an innovation platform, dubbed SEBx, in mid-2018. The 160-year-old Swedish institution wanted to experiment around building a bank from scratch, without the hindrance of legacy technology, processes and structures.
“It was not a lack of willingness within the bank to lean into digital transformation, but rather restrictions from an execution standpoint. We wanted to unleash that willingness to experiment and explore what could be possible in a separate setting,” says Christoffer Malmer, head of SEBx.