Some of the big Latin American banks are concentrating on new retail products to attract the unbanked segment of the population and thus grow market share. Monica Campbell reports.
Now that many big foreign banks play a major role in Latin America’s financial system, the race is on to capture a bigger chunk of the market, including its evolving commercial marketplace. Although most banks still thirst for wealthy clients, they are also slowly recognising the potential of Latin America’s enormous unbanked population.
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Latin American banks court low income segments
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