The Banker Masterclass video is sponsored by Mashreqbank, but independently edited.
Retail banking in the Middle East is undergoing rapid transformation due to increased digitisation — particularly since the beginning of the pandemic — with the sector facing disruption from digital-only entrants and new open banking standards.
In discussion:
The new banking landscape: The changing mindset of retail customers and why cash remains popular in the Middle East, despite increased digitisation.
Successful service customisation: How to effectively customise banking offerings for different segments and how to best leverage an established banking brand for younger customers.
Pioneering digital partnerships: The opportunities and challenges created when banks reposition themselves as platforms within a wider service ecosystem.
In conversation with:
- John Everington, Middle East and Africa editor, The Banker
- Fernando Morillo, global head of retail banking, Mashreqbank
