Share the article
twitter-iconcopy-link-iconprint-icon
share-icon
AmericasMarch 7 2005

Brazil reaches out to unbanked population

Central Bank initiatives are enabling Brazil’s low-earning citizens to access banking services. Jonathan Wheatley reports from São Paulo on the benefits for both local communities and the financial institutions that cater for them.Standing in line at a kiosk in Vila Nivi on the northern outskirts of São Paulo, Sandra, a 38-year-old mother of four, is upset. “I’ve been waiting 40 days for my bank card,” she says. “I’ve come here every day to complain.”
Share the article
twitter-iconcopy-link-iconprint-icon
share-icon

Yet, despite the delay, Sandra is delighted to have opened an account at Banco Popular do Brasil, a new subsidiary of government-owned Banco do Brasil. Like millions of low income earners in Brazil, Sandra makes her living in the so-called informal economy. She buys clothes at the wholesale markets in the far-away Brás neighbourhood near the centre of São Paulo and sells to her private clientele.

With no bank account, she had to ask for payment in cash or face the humiliation of asking friends to cash third-party cheques. Now she can make deposits and withdrawals herself, and borrow small amounts at low interest rates to finance her stock. “It’s a marvellous initiative,” she says. “It’s made a lot of difference to my life. It’s much more dignified, just to be able to go into a bank like everybody else.”

To continue reading, join our community and benefit from

  • In-depth coverage across key markets
  • Comments from financial leaders and policymakers worldwide
  • Regional/country bank rankings and awards
Activate your free trial