Latin America's buoyant economies are attracting a slew of foreign institutions, with banks from within Latin America itself and from further afield establishing substantial networks across the continent. Unsurprisingly, the largest foreign-owned subsidiary presence is in Brazil, but the large domestic market has quelled Brazilian banks' ambitions elsewhere and it is Colombian lenders that are forging ahead with cross-border acquisitions.

A combination of responsible fiscal control, economic diversification and social inclusion make for a resilient economy. While Colombia has made significant strides towards achieving such equilibrium there is still headway to be made, with issues such as the country's stubbornly high unemployment rate, social inequality, and the threat from narcotraffickers still to be tackled.

Many of Latin America's high-net-worth individuals are repatriating their funds and an increasing number of foreign investors are targeting the region, thanks to its rapidly expanding economy. With such demand for local product providers, domestic firms are finding themselves having to pit their specialist knowledge against the international reach of large foreign banks, making competition tough.

Once renowned as one of the most dangerous countries on the planet, Colombia has tackled much of its drug-related problems and boasts one of the best-performing economies in Latin America, which is attracting international investment and in turn creating myriad opportunities for the country's banks.

Colombia's finance minister, Juan Carlos Echeverry, has every reason to be enthusiastic about his country's future but he is careful not to be complacent, knowing only too well that an economic boom can lead to bust.

The negative perceptions of Colombia that have dogged the country over the past few decades are finally being shed, causing global companies to take note of its role as an up-and-coming IT hub for Latin America.