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Rankings & dataFebruary 3 2020

Top 500 Banking Brands 2020

The world’s top banking brands have faced numerous headwinds in the past 12 months, resulting in a drop in global brand value. But when the going gets tough, the tough brands double their efforts, finds Joy Macknight. 
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For the first time since the aftermath of global financial crisis, the aggregate value of The Banker’s Top 500 Banking Brands ranking has contracted, albeit by just over 2%. However, this is quite a reversal in fortune compared with the double-digit growth seen in recent years.

This result can be mainly attributed to bearish analyst sentiment regarding the global economy, according to David Haigh, CEO of consultant Brand Finance, which conducts the research for the ranking. A key element in the brand valuation (see Methodology) is earnings projections – and bank analysts have been consistently making downward revisions to estimates. “The fundamental numbers that our evaluations are based on have been declining; however, our research shows that people trust banks, unlike following the financial crisis,” says Mr Haigh.

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Joy Macknight is the editor of The Banker. She joined the publication in 2015 as transaction banking and technology editor. Previously, she was features editor at Profit & Loss, editorial director at Treasury Today and editor at gtnews. She also worked as a staff writer on Banking Technology and IBM Computer Today, as well as a freelancer on Computer Weekly. She has a BSc from the University of Victoria, Canada.
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