“Everyone uses it.”
This is how bKash – a mobile financial services company that has taken Bangladesh by storm – is described by numerous people in the country. From corporates to office cleaners, the service has made its presence felt in the big cities of Dhaka and Chittagong as well as in the most remote rural areas. Indeed, the service has arguably achieved the ultimate ubiquity litmus test, with ‘bKash’ entering the Bengali lexicon as a word simply meaning ‘to transfer money’.
