Share the article
twitter-iconcopy-link-iconprint-icon
share-icon
WorldNovember 1 2013

Banks see the silver lining in Japan's new demographic

Japan's ageing population may be a burden on the country's younger generations, but the older population is proving to be a profitable target market for the country's banks, which are addressing the needs of this growing market segment with new products and services.
Share the article
twitter-iconcopy-link-iconprint-icon
share-icon
Banks see the silver lining in Japan's new demographic

The economic policies of Japan’s prime minister Shinzo Abe – dubbed ‘Abenomics’ – aim to reinvigorate the country's economy and end its long period of deflation. The short-term effects of Abenomics, however, have been a mixed blessing for Japan’s retirees, whose investment needs are evolving. As Japan’s financial institutions adjust to these changes, they are also adapting to the longer term structural shifts from the country’s ageing population. 

“Japan is leading with these ageing issues and many countries will face them after us,” says Kazuhiro Higashi, president of Resona Holdings. He argues that Japan is not an ageing society – it has already aged, he says. “Banks need to change their business to accommodate the changes that are happening."

To continue reading, join our community and benefit from

  • In-depth coverage across key markets
  • Comments from financial leaders and policymakers worldwide
  • Regional/country bank rankings and awards
Activate your free trial