Few might suspect that BCR, in fact, stands out as the fourth largest bank in The Banker’s central and eastern Europe (CEE) rankings, up from eighth place in 2002.
As BCR awakens, the environment it faces is full of opportunities, but also full of threats. While in recent years it has successfully leveraged its size into substantial profits, as the market grows and becomes more competitive and sophisticated, BCR will have to rise to the challenge by showing that it can keep up the pace. Aggressively launching and distributing new products while maintaining a strong grasp over risk management will play a key role in maintaining BCR’s market dominance in the years to come.
