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Analysis & opinionJanuary 4 2021

Switzerland meets challenges with solutions

Switzerland’s financial centre faces its challenges with confidence, says the CEO of the Swiss Bankers Association.
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Switzerland is a small country that packs an outsized punch. Ranked 132nd out of 194 by size, the alpine state is 20th in terms of gross domestic product (GDP) and second by GDP per capita. Covering just a tiny fraction of the globe, it hosts a quarter of the world’s cross-border assets and is a financial centre of global importance.

How such a small nation achieved such status is a tale of determination, perseverance, adaptability and innovative flair. As an open and liberal economy with a vibrant export sector and strong international ties, Switzerland’s success rests on its political and social stability, low inflation and centuries of neutrality that have turned the Swiss franc into an international haven and enhanced the country’s reputation and attractiveness.  

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