The Financial Conduct Authority’s new anti-greenwashing rule comes into effect from May 31 2024. It applies to all sustainability-related claims about products and services, and sits within the regulator’s Sustainability Disclosure Requirements, a wider package of new guidance to help consumers better navigate the sustainability market.
The SDR include guidance and rules that relate to investment labels and disclosures, naming and marketing rules that apply to UK asset managers, together with targeted rules that apply to distributors of investment products to retail investors in the UK.
