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CommentMay 1

‘Blue oceans’ can counter disruption in the payments industry

Exploring new market areas is a better strategy for survival than running up against direct competition
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‘Blue oceans’ can counter disruption in the payments industryImage: Nora Carol Photography/Getty Images

Francesco Burelli is a partner at Arkwright Consulting and Andrew Shipilov is professor of strategy at Insead

The recent wave of technology-driven disruption has left no industry untouched. Even the payments industry, which has been undergoing fundamental restructuring since the dot-com era of the 1990s, has been shaken by the arrival of new channels, such as mobile; interface technologies, such as contactless; regulation, in the form of open banking mandates; and technologies, such as the ongoing use of application programming interfaces. 

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