Banco de Credito has engaged in a customer-focused strategy and turned into a less complicated, more transactional, income-generating institution. It has invested in the number of ATMs available across the country and has sought higher-margin segments by changing its retail banking commercial orientation.
“We are a wholly owned subsidiary of Banco de Crédito BCP, Peru’s leading bank. We entered the Bolivian market in 1993 and within a relatively short period of time managed to turn what was the 13th largest bank into one of the top three in the country,” says CEO Gianfranco Ferrari. “Our strong management team, focus on customer service and prudent credit policies have been the key drivers of our solid performance. These elements have enabled us not only to be the fastest growing bank, but also the one with the lowest loan-loss ratio, highest reserves and strongest earnings in the nation.”
