Bradesco has also concluded the incorporation of the smaller businesses it had acquired over the past years and has introduced important cost-cutting strategies.
Marcio Cypriano, the bank’s president, believes that this recognition is the result of Bradesco’s corporate culture, permanent investment in technological modernisation and innovation. “Our operating market is extensive, our geographical presence is complete and we are segmented by client type,” he says. “Our operations in the retail area are performed smoothly through an attendance network of more than 10,000 points, which provide banking services to more than 15 million clients. All the large and medium-sized companies with interests in the Brazilian market have a business relationship with Bradesco. Higher income clients receive the same specialised treatment as high net worth individuals.
“Bradesco has a tradition of more than 62 years of solidity, trust and serious work. We are proud of being regarded, in Brazil and abroad, as one of the leading institutions on the Latin American banking market in terms of assets, profitability, attendance network, technological quality and operating efficiency,” he added.
