Asking a parent whether they have a favourite child is unlikely to garner anything other than a diplomatic response. The parent is almost guaranteed to say that they have no favourite. This is the approach that Lars Ottersgård, executive-vice president at Nasdaq, takes when asked if he has a favourite project in his role as head of market technology.
He says he does not want to rank his clients and he does not have a favourite. Mr Ottersgård does, however, say that he finds the most exciting markets are the ones that are "taking action to become more competitive". "The world is becoming more global and the markets that are addressing that and taking the necessary changes to stay, or become, competitive are certainly very fascinating to work with,” he says.