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Western EuropeNovember 4 2004

Italy’s retail sector gets a much-needed shake-up

Massimo Arrighetti, head of retail at Italy’s Banca Intesa, talks to Stephen Timewell about the earthquake in his bank’s retail sector that has led not only to a radical rethink, but also to a step change in processes.When Banco Ambrosiano Veneto, Cariplo and Banca Commerciale Italiana joined forces in late 2002 to form the largest bank in Italy, Banca Intesa, they also formed a bank with a staggering 1,500 different retail products.
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The issue for Massimo Arrighetti, who arrived as head of the retail division in November 2002, was how to untangle the jumble of products and systems that had evolved and how to provide a simplified platform for retail growth.

Time for a change

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