An isolationist, rogue nuclear state; an axis of evil. At best, North Korea’s leadership is depicted as unpredictable, a place where no one in their right mind would want to do business.
The recent high-profile visits of Google’s executive chairman Eric Schmidt and basketballer Dennis Rodman added to the country’s intrigue and many speculated North Korea could be ready to open up to the rest of the world. Since then, though, there has been an escalation in tensions on the Korean peninsula, an extra round of UN and US sanctions, and North Korea has threatened a pre-emptive nuclear attack against the US.