Banks need to build a brand around the concepts of security and respect, and don't need to emulate the Apples of this world when engaging customers.
Latest articles from Brian Caplen
The danger of unleashing a currency war
January 31, 2014Developed economies will only have themselves to blame if emerging economies start adopting China's approach to currency control.
Why Germany wins when it comes to financial regulation
January 27, 2014The financial regulatory landscape in Europe is being hailed as a better place by senior politicians, but better for whom? All of the victories seem to be German in nature, with the UK's influence diminishing ever further.
The banking bonus blind spot
January 15, 2014Banker bashing rhetoric is deflecting from the fact that large banking bonuses are actually good for the economy.
Strong economies are built on long-term thinking
January 8, 2014Government leaders that take unpopular decisions in the short term to bring long-term benefits to the economy are the most deserving of our praise.
Regulators need to take a step back
December 20, 2013Heavy-handed regulation is counterproductive and could make bank failures more likely.
Business trumps politics in the UK's EU decision
December 13, 2013The economic benefits of being in the EU mean that the UK will inevitably elect to maintain its membership, despite misgivings about EU labour rules.
Switzerland's populist salary-cap plan would not have paid off
November 25, 2013A referendum in Switzerland has rejected a proposal that would have seen top executives at a company restricted to salaries of no more than 12 times that of its lowest earners. Had the idea met with popular approval, says Brian Caplen, everyone in the country would have lost out.
A new banking model will have to break old habits
November 18, 2013As banks search for a new operating model that utilises technology to the full, Brian Caplen looks at alternative solutions for lenders, weighing up the age-old dilemma: to pay or not to pay?