Appropriately enough for an industry based on electrical polarity, the clean energy business has some negatives as well as positives right now. But its long-term growth potential remains hugely promising, and the US is beginning to take it seriously, which is why bankers continue to commit resources to the sector.
Banks traditionally fall back on energy and financial institution group business in hard times, but there is an even sounder reason why the savvy ones are interested in the clean sector today: because their big clients are, and not just those directly involved in energy. Faced with the two-pronged challenge of a global recession and a swelling governmental response to climate change, companies need to get to grips with energy and environmental dynamics as part of their strategic planning.
