Share the article
twitter-iconcopy-link-iconprint-icon
share-icon
Retail bankingJune 22 2023

Opinion: The future of the branch office

In an increasingly impersonal world, physical bank branches could be a key differentiator, writes Martin Lindstrom.
Share the article
twitter-iconcopy-link-iconprint-icon
share-icon
Opinion: The future of the branch officeImage: Getty Images

If you’re old enough, you will remember the premise under which mobile phones were launched: to give you freedom. I’m pretty sure by now you could argue they give you everything except that.

In my 2003 book Brand Child, I mocked the term ‘social media’, claiming it should be renamed ‘anti-social’ media. My sense is that by now most people would sign on to that critique. 

To continue reading, join our community and benefit from

  • In-depth coverage across key markets
  • Comments from financial leaders and policymakers worldwide
  • Regional/country bank rankings and awards
Activate your free trial