If you feel like gamification is everywhere, you aren’t wrong. Recent data indicates that investments skyrocketed from $4.91bn in 2016 to $11.94bn in 2021. From leading global financial institutions to small start-ups, fintechs everywhere are getting in on this booming trend.
Recently, companies like Cake and AML entered the scene and grabbed the attention of users for their use of gamification to solve challenges such as helping banks glean valuable market insights through rewarding customers, and preventing money laundering.
