Customers have always been king. No more so than today, when customer acquisition and retention strategies drive innovation. Banks say they listen to their customers to understand what services they should provide. But listening to customers is just one side of the coin – the other side is interpreting this need, the panellists say. In payments, both on the consumer and corporate side, the ultimate goal is to keep things simple, but efficient and secure, they argue. With various regulations pending, finding the balance of making payments simple yet efficient and, most of all, secure is a challenge, but not impossible if institutions leverage each other’s individual capabilities.
Economic outlook
