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Western EuropeMay 4 2011

Turkish banks draw battle lines in fight for customer market share

Many Turkish banks enjoyed record results in 2010, with high return on equity, efficient operations, strong capital ratios and falling inflation. However, changing domestic economic conditions will drive new strategies in 2011 and beyond.
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Turkish banks draw battle lines in fight for customer market shareFinansbank: one of the Turkish banks stepping up the battle for customer market share

Last year was a record-breaking one for Turkey’s leading banks. Net profits for the four largest privately owned banks (which account for about 40% of assets) were up 15% at Tl9.44bn ($6.14bn) and return-on-equity was close to or more than 20% for many of the top players. With gross domestic product (GDP) rising 8.9%, growth prospects have come from all segments, says Tolga Egemen, executive vice-president at Garanti Bank, the third largest in the country by capital.

“A few years ago, we thought that our retail and SME [small and medium-sized enterprises] segments would grow faster than corporate lending, because we already had a big market share in corporate loans. But corporate lending has also grown quickly, thanks to high foreign direct investment, rising private equity activity and big project finance needs,” he adds.

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