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Analysis & opinionApril 1 2007

An end to old certainties

Globalisation is throwing up new consumer potential in the emerging world and shattering old theories of economic management. Banks failing to track this fast-moving target will be consigned to history.
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Globalisation is working itself out in strange and unpredictable ways. It is producing an unexpected and ever-changing list of winners and losers. It is prompting mergers and acquisitions activity and strategic tie-ups that will reshape worldwide business. Most profound of all will be the macroeconomic and monetary impact that threatens to turn current theories on their heads and bring about new thinking in economic management.

The changes are happening so fast that only by constantly re-evaluating their strategies can bankers, company bosses and indeed central bankers be sure that they are truly on the right path. The message is: if you are confidently assuming you have it sorted, think again; you are almost certainly wrong.

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